INFLUENCER APPLICATION

Are you a social media influencer who is passionate about all things #plantbased?

Applications are OPEN for our PBW 2024 Influencer Partner program! If you qualify, you will receive a pass to attend Plant Based World in exchange for covering PBW on your social media channels. Review the criteria below, then fill out the application if you believe you’re a good fit.

Influencer Program Criteria

Due to space limitations, we will be granting expo badges to a small number of qualified bloggers and social media influencers. All bloggers and social media influencers must have created new content within the past six months on topics related to the plant-based food or food service industry. (Product giveaways and contests do not qualify). Blogs will be evaluated on a case-by-case basis based on traffic, content relevance and quality, engagement on social media channels, frequency of posts, etc.

Bloggers

Bloggers will be asked to provide evidence from a data-tracking service (such as Google Analytics or Compete.com) that show unique visitors across blog or social media channels are at least 10,000 per month. Please upload links to blog and postings as part of the badge registration process. Note: unique visitor numbers and the number of followers on social media channels do not guarantee a badge if other criteria have not been met.

Influencers

Social media influencers (those who do not have a qualifying blog, but own and manage a social media account of 10,000 or more followers on at least one social network: Facebook, Twitter, Instagram, Pinterest, YouTube) will be evaluated on a case-by-case basis based on content relevance and quality, follower counts, engagement on social media channels, frequency of posts, etc. Please upload links to relevant social media channel(s) and specific posts that exemplify how you consistently support the plant-based food industry. All criteria will be taken into consideration for approval; post engagement and the number of followers on social media channels do not guarantee a badge if other criteria have not been met.

Posting Requirements

By joining the influencer program, you’re agreeing to post at least one piece of content on your main feed, with photos or content that highlights some of our exhibitors, and tagging them when necessary. If possible, you can collaborate with us on the post, so it gets shared to our feed as well. In return, Plant Based World will share your content on our social channels.