Michael Lines brings 27 years’ experience in the natural and traditional consumer-packaged-goods industries. His areas of expertise include General Management, Global go-to-market sales, Brand strategy, Operations, Customer Marketing, and Building amazing cultures and teams (his true passion).
Currently as Founder, President & CEO of Wellness Natural Inc. (SimplyProtein), Michael and his team lead all aspects of the SimplyProtein business in both North America and international markets. Previously, Michael was General Manager, Simply Good Foods Canada Inc. including Simply Protein and Atkins. During his time at Flow Water Inc., Michael worked alongside the founder to scale the Canadian business from 100 doors to 5,500 while negotiating initial phase of the US build out including distributor, broker, and retail contracts. Michael was Vice President, Global Sales & Marketing at Taste of Nature Foods Inc. where he led numerous branded and private label launches in the US, Europe, Asia, and Australia resulting in doubling the size of the company over 2 years. Additional experience includes Cadbury Plc and Nabisco while also spending time consulting for a global firm.
Michael sits on the Board of Directors of Plant Based Foods of Canada while Chairing the Mentorship Committee. Michael also sits on the Food Health & Consumer Products Advisory committee
Michael received his Bachelor of Commerce, Economics and Finance at the University of Guelph including an exchange at the London School of Economics. He is married with 2 boys.