Nova works to enable retailers, restaurants, brands and their suppliers to achieve better impacts - while empowering consumers topurchase for good! In her current role as VP of Growth & Innovation
for HowGood, she helps clients measure, improve and communicate their product and ingredient impact using the world's largest product
sustainability database and software platform called Latis. Over the prior 13 years, Nova consulted with large and small CPG companies to promote
responsible businesses and regenerative supply; she helped design and launch regenerative agriculture standards like Soil Carbon Index and Regenerative
Organic Certification; plus new label claims Certified Transitional, Certified Plant Based, Raised Without Antibiotics, Non-GMO, and
Responsibly Grown; and sourcing standards for globally traded commodities ranging from Produce to Coffee to Honey. Nova earned her
undergraduate degree from the University of California at Berkeley and previously worked in international trade promotion with a focus on
sustainability, developing new commercial relationships while appreciating cultures (and foods) around the world.