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Thursday, September 8, 2022  |  12:45 PM - 1:45 PM

Open to Conference Attendees Only

Restaurant Case Studies

Benjamin Davis
VP of Content, Plant Based World Expo
Michelle Adelman
Co-founder & CEO, Infinite Foods
Fred "Doc G" Beasley
Executive Creative Director, HipHop Is Green

Case Study #1: Infinite Cafe with Michelle Adelman

Embracing the plant-based movement goes beyond just vegans or vegetarians. It is so much more than strict diets and kale salads. In this restaurant case study session, learn how Infinite Cafe has used creative menu development, collaboration with leading plant-based product manufacturers, and a deep understanding of their client base to deliciously cater to eaters across all spectrums in Cape Town, South Africa.


Case Study #2: First Supper - Serving Culturally Appropriate Foods with Fred "Doc G" Beasley

Foodservice operators of all shapes and sizes are seeking ways to entice new diners with plant-based dishes. This case study session will share data, feedback and insights from over 50 "First Suppers" which worked directly with the NYC school system to introduce at-risk youth to the benefits of plant-based eating. Hear what the children shared about their experience and learn what it means to identify and serve culturally appropriate menu items to effectively convert new diners into repeat customers.