« Conference  //  « Session Listings By Day

Thursday, September 8, 2022  |  10:30 AM - 11:30 AM

Open to Conference Attendees Only

Understanding the Consumer Shift from Animal to Plant-Based

Julie Emmett
Senior Director Retail Partnerships, Plant Based Foods Association
Meghan Barton
Merchandising, Kroger
Kate Holmstrom
Director, Business Acceleration Consulting, 84.51

Recent years have shown dramatic increases in sales of plant-based foods, but are customers actually eating less meat as they shift to plant-heavier diets? In this session you will learn:

  • Learn what shoppers expect from plant-based foods.
  • How shoppers are shifting based on household shopper data.
  • What those shoppers say about why.
  • Develop a best in class merchandising strategy to meet consumer needs and grow your plant-based business.