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Friday, December 10, 2021  |  3:00 PM - 4:00 PM

Open to Conference Attendees Only

What Motivates the Flexitarian Consumer?

Nova Sayers
VP of Growth & Innovation, HowGood
Rachel Dreskin
CEO, Plant Based Foods Association
Jaime Athos
President & CEO, Tofurky
This session is for:
Retail buyers, foodservice buyers, manufacturers, investors
Attendees will learn:
-How flexitarian consumers motivated by health
-How flexitarian consumers are motivated by sustainability
-How work these benefits into your offerings and communicate them to your customers