August Horvath, a partner at Foley Hoag and Co-Chair of its Advertising & Marketing practice, is a noted advertising and antitrust attorney. He counsels clients on how to substantiate and defend marketing claims they wish to make for their products and services, helps them challenge false and disparaging advertising by their competitors, and assists them in managing relationships with competitors, customers and suppliers without running afoul of antitrust laws.
August provides representation in private false advertising and deceptive practices litigation before the Federal Trade Commission (FTC), state Attorneys General and the National Advertising Division (NAD) of the Council of Better Business Bureaus, and litigates in courts across the country. He has helped many companies in fields such as pharmaceuticals, retailing, sporting and other consumer goods, and online Internet services reach their marketing, distribution and competitive goals while overcoming complex challenges of advertising law and antitrust barriers. August is currently active in defending against consumer class-action litigation challenging food advertising and labels.
August serves the Food & Drug Law Institute as a member of its Food Advertising, Labeling, and Litigation Conference Planning Committee, Editor of its annual Top Food and Drug Cases book, and a frequent conference speaker. He has chaired both the Consumer Protection Committee and the Agriculture & Food Committee of the ABA Antitrust Section. August writes for publications such as Food Quality & Safety and Food Safety Magazine and edits the blog AdvertisingAndMarketingLawBlog.com. August’s achievements and reputation have been recognized by his rankings in the U.S. Legal 500 and New York SuperLawyers.