Gene Baur is co-founder and president of Farm Sanctuary, and has been hailed as "the conscience of the food movement" by TIME magazine. He was a pioneer in undercover investigations and instrumental in passing the first U.S. laws to ban inhumane factory farming practices. Beginning in 1986, he has traveled extensively, campaigning to raise awareness about the abuses of animal agriculture and our cheap food system. He has written two national bestselling books. Farm Sanctuary: Changing Hearts and Minds about Animals and Food, was published by Simon and Schuster in 2008 and listed as one of Booklists top 10 Sci-Tech books, and Living the Farm Sanctuary Life: The Ultimate Guide to Eating Mindfully, Living Longer, and Feeling Better Every Day, was published by Rodale in 2015 and named the VegNews book of the year. Gene has a master's degree in agricultural economics from Cornell University, and is a faculty member at the Johns Hopkins Bloomberg School of Public Health. He's been vegan since 1985 and recently started competing in marathons and triathlons, including an Ironman, to demonstrate the benefits of plant-based eating.