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Business Summit
Saturday, June 6, 2020  |  11:45 AM - 12:45 PM

Open to Conference Attendees Only

Marketing and Merchandising Best Practices: Strategies From Leading Retailers

MODERATOR
 
Caroline Bushnell
Associate Director of Corporate Engagement, The Good Food Institute
SPEAKERS
 
Joby Koffman
CEO, Abe's Muffins
Jared Orme
Sr. Manager Natural, Organic and Specialty, Associated Wholesale Grocers
Consumer demand for plant-based products has never been higher and the entire sector continues to experience staggering year over year retail growth across a range of product categories. Given the sheer volume of new brands and plant-based SKUs launching, retailers who want to effectively ride this growth wave have to develop effective shopper marketing and merchandising programs. This panel will showcase anecdotes and success stories of retailers who are leading the way.Consumer demand for plant-based products has never been higher and the entire sector continues to experience staggering year over year retail growth across a range of product categories. Given the sheer volume of new brands and plant-based SKUs launching, retailers who want to effectively ride this growth wave have to develop effective shopper marketing and merchandising programs. This panel will showcase anecdotes and success stories of retailers who are leading the way.